12.2.08

You Are (barely) Alive!

The Japanese artist Takashi Murakami certainly has a rainbow coloured imagination, but who knew he had feelings too? The ironic, desperate kind, the frustration-of-being kind. Not to mention the subversion of advertising within the confined framework of a commercial. It is usually that longing is fulfilled within these contexts, that desire can be overcome and its goal reached. Not here. But more importantly, outside of the localized capitalist motif, these commercials give us a unique insight into how an artificial creature, bestowed with the same neuro-curcuitry and consciousness as us, would be stuck living a life of longing and resentment. The brain is only half the battle.
(via Kitsune Noir)


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